Future Hotels®
Join

Handpicked hotels. Real soul.

Because a place with soul is a place worth protecting.

Future Hotels® brings together remarkable independent hotels and exceptional places to stay around the world, each with its own story, connected by shared loyalty and a more meaningful way to travel.

Press &
Recognition

“[Future Hotels allows] family-owned properties across the world to access the same tech and expertise used by the multinationals to drive sustainability.”
The Times

Founding Collection, Future Hotels, 2026

For those who were there at the beginning.

A permanent distinction recognising the first properties that joined Future Hotels®.

The Founding Collection will be announced soon.

Every Future Hotels member is personally vetted before an invitation is extended, as the collection takes shape. Here's a first glimpse of where it will take you.

Free to Join

The Travellers’ Club

Where the places you love, love you back.

Explorer

Your journey starts here.

0–99 points

Voyager

You've started going further.

100–299 points

Insider

You're no longer just visiting.

300–999 points

Icon

You know the places worth knowing.

1,000+ points

Your Own Forest

Your first tree is planted when you join. Stay, and your forest grows.

Real, verified trees, and a forest with your name on it.

10 to 25 points a nightA tree for every 100 pointsFree to join

Chosen, Not Listed

What we look for in a member property.

  1. 01 / 04

    Soul

    A hotel with a point of view, run by people who care how it feels to stay there rather than how it looks in a listing.

  2. 02 / 04

    Place

    Design and hospitality inspired by where it actually is: a distinctive sense of location, history and character that couldn't be picked up and dropped anywhere else.

  3. 03 / 04

    Stewardship

    A genuine, verifiable commitment to the place it calls home, measured and reported rather than layered over business as usual.

  4. 04 / 04

    Experience

    A guest experience built around the culture, craft and heritage of the destination, never a generic template dressed up as local.

Somewhere in the world, a tree is growing because someone stayed with Future Hotels.

Every stay funds reforestation projects worldwide, with real trees planted.

5,015

Earth Programme Trees Planted

Trees planted in partnership with Eden: People+Planet and Ecologi.

A dense forest canopy at sunrise, golden light breaking through the fog

Future HotelsEarth Programme

Where the affiliation fee goes to work.

A share of every affiliation fee finances verified climate action: reforestation, habitat conservation and clean energy. No vague pledges.

We've committed to funding reforestation across the Mediterranean as the collection grows, one verified project, one future at a time.

Our Impact

Travel depends on places worth protecting.

93%

of global travellers say they want to make more sustainable travel choices, and to some extent already have.

Booking.com Sustainable Travel Report, 2025

363M

tons of global emissions come from hotels alone, every year.

Industry estimate, 2025

10%

more guests are willing to pay for genuinely environmentally responsible hotels.

PwC, 2024

A calm bay and a forested headland under summer clouds

For Independent Hotels

Independent, but stronger together.

Compete like a chain without becoming one: the reach, the systems and the negotiating power of a collection, without losing what makes your hotel unmistakably yours.

01

Get Discovered

Stand apart from an open directory or a paid listing. Your Future Hotels profile puts your story, not just your room rates, in front of travel agents, press and travellers actively looking for what you offer.

02

Drive Direct Demand

0% Future Hotels commission on direct bookings. When Future Hotels sends a traveller to your website or booking engine, the booking is yours: your rate, your guest, your relationship.

03

Handle Sustainability

We measure your footprint using HCMI, hospitality's own methodology, and finance verified climate action through the Future Hotels Earth Programme on your behalf. No consultants.

04

Grow Together

As the collection grows, Future Hotels will use its scale to negotiate group terms, from technology to insurance, that a single hotel could not secure alone. The advantages of a chain, without losing what makes your hotel unmistakably yours.