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Press & Media

Future Hotels in the world.

From international press coverage and industry recognition to conversations shaping the future of independent hospitality.

As seen in

The Times — coverage of Future Hotels
Newsweek — coverage of Future Hotels
Business Traveller — coverage of Future Hotels
Boutique Hotel News — coverage of Future Hotels
Hospitality Net — coverage of Future Hotels
Greece Is — coverage of Future Hotels
Naftemporiki — coverage of Future Hotels

Featured Press

Written about us.

Independent editorial coverage of Future Hotels, its ideas and the changing future of independent hospitality.

[Future Hotels allows] family-owned properties across the world to access the same tech and expertise used by the multinationals to drive sustainability.

The 30 best eco escapes · 19 March 2021

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The Times
Business Traveller

24 February 2021

Future Hotels Brand Empowers Independent Properties

Business Traveller reports the launch, and how low-cost access to a high-tech toolkit is meant to let independent hotels compete.

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Greece Is

7 May 2021

Greece is Ready: Preparations for a More Sustainable Tourism Future

Greece Is featured Future Hotels among the initiatives helping reshape Greek tourism around sustainability and more responsible hospitality.

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Hospitality Net

12 April 2023

The digital experience: how to meet the rising expectations of hotel guests

An opinion piece by consultant Ryan Haynes, quoting Sotiris Kopatsaris on Future Hotels' 600 innovation criteria and why digitalisation must not strip the human element out of a stay.

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Recognition

Recognised along the way.

Newsweek

2021

“Future Hotels — Offers low-cost route to sustainability goals”

Finalist, Hotel Groups and Collectives — Future of Travel Awards 2021

Listed among the finalists in Newsweek's Future of Travel Awards.

See the listing
Tourism Awards 2022

2022

Silver, Innovative Use of Technology — awarded for work developed together with Bookboost.

Interviews & Conversations

Future Hotels, in conversation.

Our founder in his own words. These are interviews rather than independent editorial, and are listed here for that reason.

Naftemporiki TV · Index

New technologies are changing hospitality

Sotiris joins Naftemporiki's television as founder and CEO of Future Hotels, on what new technology is actually changing for independent hotels — returning to the programme that first covered the company.

Naftemporiki TV · Index

“Independent hotels deserve the same tools as large chains”

Sotiris joins Naftemporiki TV's Index to discuss how independent hotels can access the same technology, tools and negotiating power as major chains, without losing what makes them independent.

Global Thought Leaders, from BHN

On Redefining Hotel Stays

A conversation on rethinking what a hotel stay can be, and why independent, sustainability-minded hotels are best placed to lead that change.

Hoteliers’ Voice, S2E4 · Haynes Marcoms

Luxury Hospitality, Underpinned by Technology

On making enterprise-level revenue optimisation accessible to independent hotels, and why digitalisation only works when guests never notice it.

Episode notes

Talks & Industry Events

On stage, and on the record.

DIGI HOTEL Stage

DIGI HOTEL Stage 2025: Next Gen of Hotelier

A panel conversation on where hotel technology is headed next, and what independent hoteliers need to stay ahead of it.

HORECA Greece · Business Lab 2026

Business Lab 2026: Putting AI and automation to work in a hotel

A Business Lab case study on how a Greek independent hotel applied AI and automation to its day-to-day operations, and what that looks like in practice.

Sotiris Kopatsaris presenting Future Hotels at the EU SME Assembly, 2021

European Commission · SME Assembly 2021

Future Hotels at the EU SME Assembly

Sotiris presented Future Hotels to the European Commission's annual assembly for small and medium enterprises.