Why Future Hotels®
Because the climate crisis is real. And there is no planet B.
Climate change and habitat loss are damaging the earth's fragile ecosystems and threatening mankind's viability as a species.
We have to radically adapt our way of life and business to ensure that we protect the future by restoring the natural world. We believe that everyone has a role to play in this fight.
With over 363 million tons of global emissions from hotels alone, we have a big fight ahead. A new vision for sustainable and experiential travel is needed more than ever. At Future Hotels, we finance verified climate action through the Future Hotels Earth Fund — measured, and reported honestly.
of global travellers say they want to make more sustainable travel choices — and to some extent already have.
Booking.com Sustainable Travel Report, 2025
tons of global emissions come from hotels alone, every year.
Industry estimate, 2025
more guests are willing to pay for genuinely environmentally responsible hotels.
PwC, 2024
Our Pillars
What we protect, and why.
Nature
We treasure wildlife, landscapes and all things unspoiled. Our members protect the environment and minimise impact to the greatest extent possible.
Culture
Heritage isn't a backdrop — it's the reason to visit. We champion hotels that celebrate the craft, cuisine and traditions of their destination.
Community
The strongest hospitality is rooted in place. We support member hotels that invest directly in the communities that host them.
The Future Hotels Earth Fund
Become a member — and a trailblazing pioneer.
Every hotel that joins finances verified climate action through the Earth Fund, sized to its own measured footprint — not a marketing layer. In return, they join a small circle of properties shaping what hospitality looks like from here.
As Seen & Supported By
Presented at the EU's SME Assembly
Supported by Prince's Trust International
Featured in the Newsweek Future of Travel Awards
Silver, Tourism Innovative Use of Technology Awards