A global hospitality brand built for independent hotels.Compete like a chain. Without becoming one.Future Hotels® gives selected independent hotels what international groups have (brand, loyalty, distribution, sustainability, member infrastructure and collective scale) without taking away what makes them independent.
Independence is the strength. Isolation is the weakness.
International groups spread the cost of brand, loyalty, distribution and technology across hundreds of hotels. An independent hotel has to build or buy each of them alone. Future Hotels® exists to close that gap, without asking any hotel to give up what makes it different.
Your hotel. Still yours. Now part of something bigger.
Stays yours
Name
Identity
Ownership
Management
Operational independence
Individuality
Future Hotels® does not own, lease or operate your hotel. Membership is an affiliation: your hotel keeps everything that makes it yours, and joins a brand and network that give it the advantages of a group.
Everything a chain would give you. Nothing it would take.
Every member hotel receives two Owners’ Club memberships, more by agreement. The hotel invites its owners, founders and principals. They are recognised across the collection.
Future Hotels® complements your hotel’s own brand; it never replaces it. Your name stays on the door. The affiliation gives it international company, credibility and presence.
A member profile on future-hotels.com, a place in Future Hotels’ own campaigns, and brand assets for your website and guest materials.
Your hotel keeps its name. The mark says where it belongs.
The power of affiliation · The plaque
A mark worth displaying.
Every member hotel receives a Clear plaque with its membership. Four signature finishes (Obsidian, Aegean Stone, Brushed Brass and Signature) can be requested.
Signature · by night
Aegean Stone · in detail
Brushed Brass
Solid brushed brass, 20 mm. A deep-engraved symbol and fine-engraved type.
Aegean Stone
Pale Greek marble, the symbol inlaid in polished brass.
Obsidian
Polished black stone, precision-engraved and edged in brass.
Signature
The rising bars as solid brass fins, standing proud of dark bronze.
Renders of the plaque designs.
The power of affiliation · The collection
A collection, not a directory.
Every hotel is personally reviewed. Payment alone does not guarantee admission.
01
Soul
A hotel with a point of view, run by people who care how it feels to stay there rather than how it looks in a listing.
02
Place
Design and hospitality inspired by where it actually is: a distinctive sense of location, history and character that couldn't be picked up and dropped anywhere else.
03
Stewardship
A genuine, verifiable commitment to the place it calls home, measured and reported rather than layered over business as usual.
04
Experience
A guest experience built around the culture, craft and heritage of the destination, never a generic template dressed up as local.
The network effect
Every hotel grows the network.The network grows every hotel.
Every new hotel adds a destination for Future Hotels travellers. Every new traveller adds to the audience every member hotel can reach. With each hotel, traveller, destination, offer and stay, membership becomes more valuable.
01
Independent hotels
Each hotel adds a destination and its guests.
02
Travellers
Each member adds audience for every hotel.
03
International brand
The name every member shares.
04
Travellers’ Club
Points, Hotel Tags and status, shared across the network.
The brand, the network, the affiliation.
05
Distribution
Discovery and cross-promotion across the collection.
06
Earth Programme
Climate action funded by the affiliation.
07
Partners
Commercial opportunities, growing with the network.
08
Member Infrastructure
The Hotelier Portal, built into membership.
Keep what makes you independent. Gain what makes a network powerful.
How the value compounds
01A hotel joins.
02It introduces its guests.
03The Travellers’ Club grows.
04More destinations, more Hotel Tags.
05More discovery, more stays.
06The network becomes more valuable.
07More hotels join.
And the network grows again.
Travellers’ Club
Your guests. A global loyalty network.
Your hotel becomes part of a loyalty network larger than itself. The Travellers’ Club gives your guests status, rewards and reasons to return, without your hotel having to build or run a loyalty programme of its own.
Travellers’ Club
Explorer
MEMBER NAME
FH — 000000
Tier 01 · From the first stay
Explorer
Earns
10pts / night
Stay credit
—
Travellers’ Club
Voyager
MEMBER NAME
FH — 000000
Tier 02 · 100 points
Voyager
Earns
15pts / night
Stay credit
€30
Travellers’ Club
Insider
MEMBER NAME
FH — 000000
Tier 03 · 300 points
Insider
Earns
20pts / night
Stay credit
€50
Travellers’ Club
Icon
MEMBER NAME
FH — 000000
Tier 04 · 1,000 points
Icon
Earns
25pts / night
Stay credit
€100
What the Club asks of your hotel
Seconds per stay
Find the member, enter the dates. Points, tier and trees are calculated for you.
A credit spent with you
From Voyager, a stay of 2 nights or more booked direct carries a credit to spend in your hotel: on dining, spa or experiences.
Offers you publish yourself
Vouchers, booking codes and links for the tiers you choose, from your Hotelier Portal.
Recognition, on your terms
Privileges such as upgrades and late check-out, always subject to availability. No brand standards to adopt.
Status follows the last 24 months of stays in the collection. Stay credits are funded and honoured by each hotel, once per stay, and cannot be exchanged.
Every 100 points plants a tree in the traveller’s own Future Hotels forest. Their first tree is planted when they join.
Demand & distribution
Keep your direct bookings. Add a new channel.
Future Hotels® works to bring your hotel demand it would not reach alone. It is not another listing.
Discovery
Your member profile and the collection on future-hotels.com
Cross-promotion across member hotels
Travellers’ Club members and their Hotel Tag collections
Member offers
Collective marketing
Shared campaigns
Social media
Content & SEO
PR & press
Direct bookings
Live
0%
0% Future Hotels commission.
When Future Hotels sends a traveller to your website or booking engine, the booking is yours: your rate, your guest, your relationship.
your-hotel.com
Your booking engine
Your rate · Your guest · Your relationship
Book direct
Referred by Future Hotels
Future Hotels Reservations
A new channel, being built into the network.
A reservations channel connected to the Travellers’ Club. Eligible bookings generated through it are planned to carry a performance-based commission. It never applies to your direct bookings.
Alongside the annual affiliation fee, a small fixed Member Stay Fee applies to each verified Travellers’ Club member stay. It is never a percentage of the booking. Its amounts are set out in your membership terms. For Future Hotels Reservations: its commission covers the Member Stay Fee: one stay, one charging route, never both.
Demand & distribution · Campaigns
Create something worth travelling for.
Turn your hotel’s most compelling experiences into Campaigns shared across the Future Hotels collection.
For example
A Little Longer in Santorini
Carpe Diem Santorini · Greece
Stay 4, Pay 3
Discover the experience→
Your dates. Your benefits. Your bookings.
Choose your dates, define your benefits and decide how guests book: your own link, a code, email, phone or WhatsApp. No PMS or booking integration.
Across the collection.
Every Campaign is promoted across the Future Hotels collection, to travellers discovering remarkable independent hotels around the world.
Equal for every member.
Open to every Travellers’ Club tier, from Explorer to Icon, on the same terms.
Your journey doesn’t end here.
Each member hotel’s own discovery page and QR introduce its guests to Campaigns across the collection. One remarkable hotel can lead to another.
Earth Programme
Sustainability infrastructure
Climate action, built into membership.
Most independent hotels have no sustainability team. Membership gives you one. A share of every annual affiliation fee finances the Future Hotels Earth Programme: your footprint measured, practical reduction guidance, and real climate projects, handled on your behalf.
Measure
Your footprint, measured every year with HCMI, hospitality’s own methodology. Done for you.
Reduce
Practical guidance to cut energy, water and waste at the source, where it counts most.
Act
A share of your annual affiliation fee finances verified climate projects.
Show it
Your annual sustainability report, and a profile for your website showing the climate action financed on your behalf.
The Earth Programme forest
One forest, planted across the Earth Programme.
5,0155,0155,015
Earth Programme trees planted
Trees planted in partnership with Eden: People+Planet and Ecologi.
Honest by design. We measure first and help you reduce at the source. Trees are planted, never presented as cancelling your emissions.
Travellers grow their own Future Hotels forest as they stay: one tree for every 100 points, planted in their name. The first tree is planted by Future Hotels when a traveller joins.
Recognition
The best of the collection, recognised.
Membership is selective, so it carries weight. Each year, the Future Hotels Awards recognise the best of the collection, including its environmental leaders.
The Future Hotels Awards
Eight awards, from Future Hotel of the Year to the collection’s environmental leaders.
Presented at the end of each year. Winners display their award at the hotel, and share it across their website and channels.
01Future Hotel of the Year
02Forest of the Year
03Lightest Footprint
04Energy Award
05Most Loved by Members
06Direct Growth Award
07Guest Experience Award
08Campaign of the Year
How they are decided
Measured awards are decided from verified member stays, the hotel’s Earth Programme figures and the review scores and revenue figures it submits; the rest are judged by Future Hotels. Every member hotel takes part.
Renders of the award design.
Member Infrastructure
The infrastructure behind your membership.
One membership. One connected ecosystem.
Every Future Hotels member gains access to a growing ecosystem of tools designed to strengthen the hotel, connect it with travellers and unlock advantages traditionally reserved for larger hotel groups.
Showing Home
Hotelier Portal
LiveIllustrative data
Hotelier Portal
LiveIllustrative data
LiveIllustrative data
Travellers’ Club
Loyalty and member stays
LiveIllustrative data
Offers
Offers and member benefits
LiveIllustrative data
Reputation Intelligence
How guests see your hotel
Coming soon
Understand how guests see your hotel: guest sentiment, reputation signals and practical insights.
The hotel technology Future Hotels has built for its members works on both sides of the network: what your hotel does in the Hotelier Portal reaches your guests in the Travellers’ Club.
Their forest grows, and your hotel sees its guests’ grove in Impact.
LiveIllustrative dataLiveIllustrative data
55 points to your next tree
45 of 100 · One tree for every 100 points
06Traveller
They discover the next Future Hotels hotel.
LiveIllustrative data
Next up
Insider
155 qualifying points away
Future Hotels Intelligence
Hotel intelligence, part of your membership.
Cockpit is being developed to bring hotel intelligence into the wider Future Hotels ecosystem, giving members a capability that has always been easier to access at scale.
Cockpit · Future Hotels Intelligence. Next, as part of your membership: your hotel’s performance at a glance, the dates that need attention, commercial opportunities and AI-assisted insights.
Reputation Intelligence
Understand how guests see your hotel.
Being developed to bring guest sentiment, reputation signals and practical insights into the Future Hotels ecosystem.
PMS / CRS connectivity
Built to connect to what you already use.
Future Hotels’ member infrastructure is being built API-first and independent of any single PMS or booking system, so it will connect to the systems you already use rather than replace them.
Future Hotels Reservations is being developed as the transactional layer of the network. It is not an OTA, and not just another booking engine: every booking made through it becomes part of the traveller’s relationship with Future Hotels.
Illustrative data
Discover. Book. Stay.
Future Hotels Reservations
Member hotel
3 nights
Travellers’ Club
Voyager
MEMBER NAME
Your status
Voyager
Member offer: a welcome bottle
Earn 45 points
Collect this hotel’s Hotel Tag
45 points toward your next tree
3 nights
Book
Discover→
Book→
Stay→
Earn→
Collect→
Grow→
Discover again
Your direct bookings stay direct, at 0% Future Hotels commission. The planned commission applies only to eligible bookings generated through Future Hotels Reservations.
Collective scale
Independent individually. Powerful collectively.
More hotels. More buying power.
As the network grows, Future Hotels® will use the scale of the collection to negotiate preferential terms and commercial benefits for its members.
Today, Partner Offers and Opportunities, inside the Hotelier Portal, are where commercial opportunities reach member hotels.
Growing with the network
Roadmap
Technology
Insurance
Payments
Hotel supplies
Guest services
Sustainability solutions
Professional services
Future Hotels® membership
Annual affiliation.
Join the Future Hotels® international brand and network.
Annual Affiliation Fee
Set by the size of your hotel, and shared with you personally once we have reviewed your application.
A share of every annual affiliation fee finances the Future Hotels Earth Programme.
Your affiliation includes
One affiliation. A brand, a network, and the infrastructure behind it.
01Future Hotels® BrandInternational brand association, the Selected by Future Hotels® mark and your Clear plaque.
02Curated Network MembershipA place in a selective collection of independent hotels.
03Shared LoyaltyThe Travellers’ Club: status, points, Hotel Tags and member offers across the network.
04Distribution & VisibilityYour member profile, discovery and cross-promotion across the collection.
05Collective Marketing & Global PRShared campaigns, social media, content & SEO, global PR, representation at international exhibitions and inclusion in established travel and lifestyle media.
06Commercial OpportunitiesPartner offers and commercial opportunities, growing with the network.
07Earth ProgrammeYour footprint measured, reduction guidance and climate projects, handled for you.
08RecognitionMember status, the Future Hotels Awards and environmental recognition.
09Owners’ ClubTwo memberships for the people behind your hotel, with perks and benefits across the collection.
10Member InfrastructureThe Hotelier Portal and its growing ecosystem of applications, built into your membership.
How the fees work
Affiliation
Annual
Your participation in the Future Hotels® brand and network.
Member Stay Fee
Per verified stay
A small fixed fee for each verified Travellers’ Club member stay. Never a percentage. Amounts are set out in your membership terms.
Distribution
Per eligible booking
Future Hotels Reservations, when it opens: a performance-based commission, only on eligible bookings generated through the channel. Never on your direct bookings. Its commission covers the Member Stay Fee: one stay, one charging route, never both.
What membership is not
Not a chain.Your name, ownership and management stay yours.
Not an OTA.Your direct bookings carry 0% Future Hotels commission. Future Hotels Reservations will be a separate channel.
Not a paid directory.Every hotel is reviewed; payment alone does not guarantee admission.
Not bought piece by piece.Member Infrastructure is part of the affiliation, and it grows with it.
Questions hotels ask
Before you apply.
By invitation, nomination or application. Every hotel is personally reviewed by our team against the collection’s criteria of soul, place, stewardship and experience, and membership is then offered to the hotels that belong in it.
Roadmap
The value of membership keeps growing.
New capabilities join the membership as the network grows. You never buy them one by one.
Live
Live
Future Hotels® brand
Curated network
Travellers’ Club
Hotel Tags
Member offers
Collective marketing
Earth Programme
Hotelier Portal
Partner Offers & Opportunities
Recognition
Owners’ Club
Next
Coming soon
Cockpit
Reputation Intelligence
Future Hotels Reservations
PMS/CRS connectivity
New applications in Explore apps
LIVE: operational today · COMING SOON: actively in development · ROADMAP: planned as the network grows
The Founding Collection
A permanent distinction reserved for the first independent properties selected to form the Future Hotels® collection.
Founding Members receive permanent recognition within the collection, a protected affiliation rate for as long as they remain continuously affiliated, enhanced visibility and promotion, and priority and complimentary access to selected new features.
The Founding Collection is strictly limited and will close permanently at the end of our founding year. Once closed, Founding Member status will never be offered again.
Earth Programme
